Do Chinese people find Chinese horror movies scary?

As I'm not Chinese, but have seen many Chinese horror movies in recent months, I'm often left wondering what, exactly is supposed to be so scary about them. I suspect as a westerner, I'm probably missing something, or have simply been weened on the more precise construction of the American horror movie, where much more stock is placed in the ability to "jolt" an audience via any number of cheap scares and music stings and, often, a genuine buildup of suspense, at least by “western” standards.
Thus, I've generally been of the impression that if there's anything truly scary about Hong Kong horror movies, it must be in the concept rather than the execution. Time and again, films like the TROUBLESOME NIGHT series, ESPRIT D'AMOUR, TIL DEATH DO US LAUGH, NIGHTMARES IN PRECINCT 7, the various VAMPIRE films, the WICKED GHOST movies, and many, many others are reviewed on websites by gweilos who, if they give them any recommendation at all, do so by adding a caveat like "but remember, this is a HK horror movie, so don't expect any real scares."
Now, having seen the movies namechecked above, plus dozens of others in recent months, I can’t help but think many reviewers - and indeed myself - are missing something that is inherently rather than explicitly chilling about these films. I’m just searching out opinions of others on this forum - Asians and gweilos alike - in helping me better appreciate the Hong Kong horror movie, or write much of it off as the derivative, unscary trifle it’s so often accused of being.
I’m somewhat familiar with Chinese religions, superstitions and folklore - to be honest, you nearly have to be to even attempt to approach many HK horror films seriously - so I’m not complete ignorant of the culture when I watch these things. It’s just that the actual construction and pacing of them engender little suspense, and the situations the filmmakers ask us to believe are scary are often decidedly not, again, at least not to a portion of the international audience
So how about it? Do mahjong games in hell or with ghosts (as in STEP INTO THE DARK and HAUNTED MANSION), or with Helena Law Lan in general, represent the epitome of fear to the average Chinese person? Are the comic elements that permeate so many of these films put there because the filmmakers feel the need to remind an audience they perceive to be naive that, after all, it’s just a movie? Do HK audiences routinely ignore these films in theatres (if boxoffice tallies for many of them in the database are anything to go on) because they themselves have become more savvy thanks to rare, but smarter, local fare like INNER SENSES or THE EYE or the usual Japanese and Korean and Hollywood imports? For that matter, why DID it take so long for filmmakers in the former colony to adopt a western-style structure to their horror movies and even make films like INNER SENSES, VISIBLE SECRET, THE EYE, a third of THREE and a teensy handful of others?
Just wondering if I should be accepting the Hong Kong horror genre on the same level as I would accept Roger Corman horrors from the 50s and 60s? You know, cheesy monsters, goofy ghosts, a tired concept, a few chuckles but, ultimately, not enough know-how to execute something truly scary.
What do you guys think?
Thus, I've generally been of the impression that if there's anything truly scary about Hong Kong horror movies, it must be in the concept rather than the execution. Time and again, films like the TROUBLESOME NIGHT series, ESPRIT D'AMOUR, TIL DEATH DO US LAUGH, NIGHTMARES IN PRECINCT 7, the various VAMPIRE films, the WICKED GHOST movies, and many, many others are reviewed on websites by gweilos who, if they give them any recommendation at all, do so by adding a caveat like "but remember, this is a HK horror movie, so don't expect any real scares."
Now, having seen the movies namechecked above, plus dozens of others in recent months, I can’t help but think many reviewers - and indeed myself - are missing something that is inherently rather than explicitly chilling about these films. I’m just searching out opinions of others on this forum - Asians and gweilos alike - in helping me better appreciate the Hong Kong horror movie, or write much of it off as the derivative, unscary trifle it’s so often accused of being.
I’m somewhat familiar with Chinese religions, superstitions and folklore - to be honest, you nearly have to be to even attempt to approach many HK horror films seriously - so I’m not complete ignorant of the culture when I watch these things. It’s just that the actual construction and pacing of them engender little suspense, and the situations the filmmakers ask us to believe are scary are often decidedly not, again, at least not to a portion of the international audience
So how about it? Do mahjong games in hell or with ghosts (as in STEP INTO THE DARK and HAUNTED MANSION), or with Helena Law Lan in general, represent the epitome of fear to the average Chinese person? Are the comic elements that permeate so many of these films put there because the filmmakers feel the need to remind an audience they perceive to be naive that, after all, it’s just a movie? Do HK audiences routinely ignore these films in theatres (if boxoffice tallies for many of them in the database are anything to go on) because they themselves have become more savvy thanks to rare, but smarter, local fare like INNER SENSES or THE EYE or the usual Japanese and Korean and Hollywood imports? For that matter, why DID it take so long for filmmakers in the former colony to adopt a western-style structure to their horror movies and even make films like INNER SENSES, VISIBLE SECRET, THE EYE, a third of THREE and a teensy handful of others?
Just wondering if I should be accepting the Hong Kong horror genre on the same level as I would accept Roger Corman horrors from the 50s and 60s? You know, cheesy monsters, goofy ghosts, a tired concept, a few chuckles but, ultimately, not enough know-how to execute something truly scary.
What do you guys think?