For once, I think the American's got it right. Stands to reason it's Sony and not Miramaxe behind this one. I was never in love with the latter's trailers for SHAOLIN SOCCER, but I think the former really captured what seems to be the gonzo nature of this film. Whether it puts bums in North American theatre seats is anybody's guess, but here's hoping Sony at least stands behind the film better than Miramax did with SS.
http://www.apple.com/trailers/sony/kung_fu_hustle.html
Even the use of "Ballroom Blitz" is better than the overused "Kung Fu Fighting."
Man, I wish I lived in Hong Kong right now.