I was in Paris this week (one of the perks of being a drug mule) and found loads of posters for The Chaser in the Metro tunnels. In this one tunnel, the posters were along an entire wall:
I don't know about you, but I found this quite surprising and refreshing - you'd just never get that over here. We advertise all the Hollywood blockbusters and a few home-grown films and that's it. The only foreign language films we'd bother promoting would be hardcore "art" films or one of the really major martial arts stars' latest products.